Tuesday 14 August 2012

The Original Bad Boy: The Real Travis Maddox

Jamie McGuire
So many of my readers have asked if Travis Maddox is based on a real person. Could a womanizing, foul-mouthed charmer that you can’t help but love be out there somewhere? The short answer: Yes, yes he is.

My senior year of high school, I was thrilled to learn I had been accepted to an Oklahoma university far enough away not to feel like high school again, and close enough that I could take my laundry home to Mom when playing grown up got old.

I made friends right away, but one day, as I did sometimes, I felt like sitting at the lunch table alone. Wait. So your university really did have a dinky cafeteria where most of you had the same lunch time? Yes, really. On this particular day, sitting alone would garner the attention of our university’s version of the Walking One Night Stand. My very own Travis Maddox. That wasn’t his name, of course, but the cafeteria introduction of Travis and Abby compared to my experience was nearly verbatim.

“Travis” and I became fast friends, and although an obvious attraction existed, for whatever reason I was the one girl he didn’t immediately try to sleep with. We studied together. We made plans for the weekends. No one could figure us out, and just like Abby, I found myself fielding questions about our relationship daily.

On my 19th birthday, my friends on the football team—including a Shepley and Brazeal—gathered to celebrate at Brazeal’s apartment. Although much fictional flair was added to that scene in the book, there were several parallels.

“Travis” was more a lover than a fighter, but he was just as devastatingly handsome, and charismatic. My best friend on campus, Robin, swore that the snag in my quest to rise above the friend zone was that “Travis” respected me, and truly cared about me, but just wasn’t ready at that stage in his life to find The One. I transferred schools before I had a chance to find out, and we lost touch.

Ironically, 12 years later, in my second year of Radiography school, I was waiting for a patient to dress after an exam in the hospital hallway. A man turned the corner, down the very hallway where I stood, and the second our eyes made contact, I knew. “Travis” stared back at me. His eyes lit up with recognition. “We know each other, don’t we. Yeah, we used to be buddies.”

I smiled as I was apprised of the highlights of his life since the time when we were important to each other. He was married, and his wife was four months pregnant. We congratulated each other on the paths our lives had taken, and he made a reference to what a great time in his life it was, those months we spent together. My heart ached when he walked away. Beautiful Disaster had been finished almost a year to the day.

Thursday 2 August 2012

How to Build a Business From Your Kitchen Table!


Holly Tucker and Sophie Cornish
Six short years ago, Holly Tucker and Sophie Cornish were maxing out their credit cards, trying to secure investment and crossing their fingers that their idea would take off. It did, and now www.notonthehighstreet.com  is a multi-million business, a platform for thousands of independent designer-makers and retailers. Drawing on their own story as well as those of all those that sell through their site, Sophie and Holly have sought to set out the nuts and bolts of how to start and run a business from home. Here are some of their top do’s and dont’s.

DO’S

1. RIGOROUSLY TEST IF YOUR IDEA MEANS BUSINESS. 
Our 'Down & Dirty' test is comprehensive and questions which will drill down, and help you define what will – or won't – work about your business idea. Crucially, it could save you a lot of wasted money and heartache further down the road. 

2.     WORK WITH YOUR FRIENDS AND FAMILY
They are the ones who will go the extra mile for you. But it's vital that all parties understand what they're getting into. We both completed detailed questionnaires in which we had to be completely honest about our motivations, and set the time we were prepared to invest.

3. LEARN HOW MONEY WORKS. 
Your idea HAS to make money – if it doesn't, it's just a hobby. Testing the financial aspects of your business, as well as being properly prepared for investment, gives you a much stronger chance of succeeding. 

4. REMEMBER THAT THE CUSTOMER IS AT THE HEART OF EVERYTHING. 
Every single decision you make needs to have your customer at the heart of it – from the price point to customer services. Furthermore, from research right through to sales, you need to be engaged with your customer, and they need to be engaged with you. 

5. NOT ALL THE BEST IDEAS ARE ORIGINAL ONES. 
You don't have to reinvent the wheel to have a successful business idea. Sometimes, you just need to tweak something that already exists – whether that's in design, execution, price, service or delivery. Think about what in your world could do with changing or improving and that might be your business idea.

DON’T’S

1. DON'T COMPROMISE YOUR BRAND. 
However small your business is, you need to identify your brand – the unique thing that spells out what you do and how you do it (try to articulate six key brand principles). This brand identity will help you make fast decisions on everything from price point to company stationery, from product design to delivery.

2. DON'T UNDERESTIMATE THE MONEY YOU WILL NEED. 
Take what you think you'll need and then double it. Then double it again. It takes a huge amount of money to set up and run a business for the first year. You need to keep your eye on your bottom line daily. We learned this the hard way when a year after we started we hit a wall – we hadn't properly accounted for the fact that growth and expansion costs money.

3. DON'T FORGET TO STOP AND BREATHE. 
When you’re getting started on your business you need to work hard – probably harder than you've ever worked in your life. Running your own business is all-consuming and striking a balance with your family life can feel nigh-on impossible. We’ve been there – and we talk about it in the book. There’s no hard and fast solution but you must schedule in downtime, too. If nothing else, relaxing will revitalise you and take you back to work with more energy and better ideas. 

4. DON'T WORRY IF IT GOES WRONG. 
Things do go wrong – it happens. Own your mistakes and move on from them. We don't beat ourselves up about the errors we made, we hope we learned from them.

5. DON'T FORGET TO ENJOY IT. 
You're running your own business because you're passionate about your idea and because you want a great working life on your own terms – don't forget that. We've had some dark days since starting the business, but we've had some incredible highs, too (Downing Street, the first million in the bank, the customers who let us know what we're doing right) and we still drink in the joy of owning our own business with offices that we love to go to work in. 

Build a Business From Your Kitchen Table (£14.99) is available from all good retailers.